Tattoo art has become increasingly popular in recent years, with more and more people getting inked. A tattoo is a permanent form of artistic expression that can be applied to the skin at any age. Women have traditionally dominated the tattoo industry, but they’ve begun to re-invent the space by focusing on their body art as a form of self-expression. Instead of seeking out men to commission tattoos of women in sexualized poses, women are starting to tattoo themselves. Additionally, women are also driving the tattoo business through their willingness to get inked for free. As they deviate from traditional gender roles and explore new possibilities for their personal brands, tattoos are becoming a greater source of empowerment for women.
According to customtattoo.com, some women who have joined the tattoo revolution feel that getting a tattoo helps them express themselves creatively and symbolically. Many like tattoos because it gives them a platform from which to express their creativity and personality. Others choose to get a tattoo as a form of self-expression or body modification. They may have a traumatic experience from which they hope to recover through body art. For example, one woman explained that she wanted to permanently memorialize her recovery from postpartum depression by getting a tattoo of a sunflower on her wrist. She said that she wanted her sunflower to represent her optimism and faith in the power of positive thinking along with her desire to recover from her postpartum depression so she could better provide for her children. Tattoos can serve as healing mechanisms for both mental and physical recovery processes.
Women also drive the tattoo business through their willingness to get inked for free. Traditional tattoo artists charge around $100 per hour, but some women are willing to pay for their tattoos out of pocket. This willingness will help female clients access better tattoo artists who are willing to work with women who are willing to pay for their tattoos. Women also seek out local businesses that employ them instead of men so the businesses can profit from their labor. These changes are encouraging more female clients to seek out female artists so female artists can develop new client bases among women and nonbinary individuals.
Another way women have redefined the tattoo industry is by documenting how they got inked as part of an ongoing Tattoo solidarity campaign. For example, there is #tattooedforthisselfie where people document how they got inked as part of an online project celebrating the human body as creative expression and brave celebration of life itself. #tattooedforthisselfie highlights how life experiences can lead us down different paths that we choose to embrace through tattoos- even when those choices challenge our beliefs and emotions. Examples include getting tattoos representing loved ones who have passed away, fighting for social justice, or commemorating moments in one’s own life when they felt truly inspired by something outside themselves such as music or art itself.
Women are re-inventing the tattoo industry by embracing it as a form of self-expression and documenting their personal journeys through body art symbols. Although tattoos traditionally appeal most strongly to men, women have recently taken up much of the business due to their willingness to get inked for free and local businesses eager to hire them instead of male customers. Re-defining the tattoo industry is an integral part of cultural evolution; this new focus will hopefully lead to even more creative applications among both men and women alike.
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